Send fewer campaigns. Make more money.
The OBM Broadcast Strategist is an AI campaign planner that builds optimized outbound calendars across email, SMS, and push—deciding what to send, when, and to whom.
Your email strategy is actually a guessing game
Most DTC brands approach email the same way: open the ESP, pick a promo, blast the list, hope for the best. Maybe segment by purchase history. Maybe check what competitors are doing. Usually just ship it and see.
The result? Customers get irrelevant messages. Unsubscribe rates creep up. Revenue per send declines. Your best customers tune out.
You know segmentation matters. You know timing matters. You know fatigue is real. You just don't have time to plan 90 days of campaigns with all that nuance.
That's what the OBM Broadcast Strategist does for you.
From data to calendar in minutes
Ingest Your Context
Pulls in customer segments, product catalog, promo calendar, past performance, and competitor activity.
Recommend Themes & Campaigns
Proposes campaign types: new arrivals, bestsellers, category spotlights, seasonal edits, clearance, value-focused, UGC stories.
Build Your Calendar
Assigns date, channel (email/SMS/push), target segment, theme, and primary CTA for each send.
Optimize Timing & Frequency
Recommends send times by segment, considers competitor patterns, prevents over-messaging.
Generate Campaign Briefs
Creates structured briefs: target segment, creative angle, offer recommendation, suggested products, KPI forecast.
Learn & Improve
Performance signals feed back, calibrating future themes, timing, channel mix, and frequency.
Capabilities
Segment-aware orchestration
No more batch-and-blast—campaigns mapped to specific audience segments.
Multi-channel planning
Email, SMS, and push coordinated together in one calendar.
Product & promo awareness
Campaigns aligned with launches, inventory levels, and promotional calendars.
Competitor intelligence
Timing and positioning that considers what competitors are doing.
Fatigue management
Prevent unsubscribes before they happen with smart frequency caps.
KPI forecasting
Expected open rate, CTR, CVR, and revenue per send before you hit send.
Before vs. After
Who It Replaces
The Broadcast Strategist does the work of:
One AI agent. Your guardrails.