From brief to inbox-ready in minutes.
The OBM Content Generator transforms campaign briefs into personalized, on-brand messaging—subject lines, body copy, SMS, push, and A/B variants—ready for your ESP.
The content bottleneck is killing your campaigns
You have a calendar. You know what campaigns to send. But producing the actual content? That's where everything slows down.
Writing subject lines that don't sound like everyone else's. Crafting body copy that's personalized without being creepy. Creating SMS that converts in 160 characters. Producing enough variants to actually test. Maintaining brand voice across dozens of sends.
Most teams don't have dedicated email copywriters. So campaigns get rushed, content gets recycled, and personalization stays theoretical.
The OBM Content Generator changes that.
Brief in. Campaign-ready content out.
Load the Campaign Brief
Receives brief from Broadcast Strategist or your own input—theme, segment, channel, products, strategic angle.
Pull Personalization Context
Identifies what should be personalized based on segment attributes, purchase signals, and catalog data.
Generate Content Variants
Creates multiple versions of subject lines, body copy, SMS, and push with different angles.
Insert Product Content
Automatically incorporates personalized product recommendations, dynamic blocks, and CTAs.
Suggest Design & Layout
Recommends templates, asset placements, and visual direction.
Score & Package for Testing
Predicts variant performance and wraps into A/B/n bundles ready for your ESP.
Capabilities
LLM-powered generation
High-quality copy, not templates—content that sounds human.
Segment-aware personalization
Content tailored to lifecycle stage and purchase history.
Automatic product insertion
Dynamic recommendations in every message.
Multi-variant output
3-10 versions per campaign, per channel.
Channel-optimized formatting
Email, SMS, and push written differently for each medium.
Performance prediction
Know which variant will win before testing.